Shop Minnki

Shop Minnki is a Texas based handmade jewelry Etsy shop inspired by minimalism, feminine colors, nature, and organic shapes. The challenge is to build a full brand that conveys Minnki’s ethos: accessibly priced handmade jewelry for the millennial modern woman.

Project Details

Main Logo, Color Palette, Product Photography, Art Direction, Packaging, Social Media Assets, Ads & Flyers for Debut Campaign, Videos for Social Media.

  • Minnki’s jewelry was the biggest driver for inspiration. The simple shapes and materials spoke very organically; the colors and clean silhouettes became my muse.

  • Adobe Illustrator

    Adobe Photoshop

    Adobe Lightroom

    Adobe Premiere Pro

    Canon 7D Mark II

  • Minnki’s jewelry line offers handmade jewelry priced very affordably - each piece made to last with beautiful details and thoughtful packaging.

    Website here

Logo Design

Logo Design

The Color Palette

The Color Palette

Brand Assets & Photography Art Direction

Brand Assets & Photography Art Direction

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